Manufacturers, retailers and builders have an opportunity to gain exposure through sponsorships, but the partnership must benefit both parties. Understanding the give and take of these partnerships is essential to a successful experience in the sponsorship of a vehicle, manufacturer or other.

Over ninety percent of companies in the automotive specialty equipment industry report that supply chain issues have impacted their business operations over the past year.

Social media is a great tool for reaching targeted audiences and promoting a brand. Unlike other communication channels, social media has a sense of authenticity and transparency to it, and it can help to build stronger connections between customers and companies.

Restoring a classic car is unlike modifying any new vehicle on the road today. With dozens of models that can be restored in different ways, staying informed on new trends and build request types can help businesses expand their customer base, as well as creative wit.

Numbers matching is still important to some, but now, so is having the conveniences, performance and technology found in modern vehicles.

Hear from three aspiring young builders who will be competing in the 2021 SEMA Battle of the Builders competition as winners of the Young Guns Regional Qualifier events.

Kyle Tucker started Detroit Speed from his personal garage in 2001 by building the highly acclaimed 1969 Twister Camaro. His racing career turned to street machines winning him numerous championships. In this on-demand session, you'll get the story of the only two-time winner of the SEMA “Battle of the Builders” competition, HRIA Industry Recognition and Goodguys Trendsetter awards.

In this on-demand session, viewers will an exclusive look into the Ringbrothers’ journey and the road that led them to building custom SEMA Show cars and manufacturing some of the world’s most innovative aftermarket parts. Participants discovered how diversification of products allowed the company to attract and retain top talent and how the Ringbrothers turn a car into an award-winning custom car.

In the fourth episode of the ARMO Builder Series, the owner of FantomWorks Dan Short shares his company's build philosophy for auto restoration and takes viewers behind the scenes into his shop.

Mentorship plays a huge role in the lives of many automotive aftermarket professionals. In fact, many -- if not all -- successful industry leaders will attest to having benefitted from some form of mentorship in their career along the way.