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  • Contains 1 Component(s) Recorded On: 04/02/2024

    An important part of being an ally to women is engaging new people who don’t fully understand or believe in the male-ally mindset. Knowing how to approach, engage and convert non-believers into allies is critical for both men and women grow the conversation so that positive change can take effect.

    An important part of being an ally to women is engaging new people who don’t fully understand or believe in the male-ally mindset. Knowing how to approach, engage and convert non-believers into allies is critical for both men and women grow the conversation so that positive change can take effect. 

    During this session, you will discover ideas and ways to engage with people who have not heard of, or understand or support, the male-ally movement.

    Learning outcomes include:

    • A review of what a male ally to women is and successful practices to be one
    • How to grow the conversation surrounding male allyship
    • How to recognize when it is time to engage
    • How the panelists have been successful in educating non-believers
    • What to do if there is push-back 

    This session will be moderated by Rachel Speir (RS Marqueting), and feature speakers Chris Gauss (The Warn Group), Steve Gilmore (Ford Motor Company), and Sara Morosan (LGE-CTS Motorsports). Don’t miss your chance to tap into their expertise and discover practices that you can use, that have worked for them in the past. Register today! 

    Rachel Speir (Moderator)

    Head of Brand Marketing

    Scott Lewis Associates

    Senior leader whose visible passion, advocacy, adaptability, strategic mindset, decisiveness, clear articulation, and reliability inspires followership and resourceful execution of ventures through strategic business process and policies, brand building, data-driven and goal-oriented campaigns, beneficial partnerships and evolving digital technologies. Skilled in building scalable ecosystems, my successes aligning cross-functional relationships for operational performance, customer centricity and bottom-line efficiency results in healthy employee engagement, brand awareness, customer conversion, loyalty and profits.

    Chris Gauss

    Director of Business Development

    The Warn Group

    - 30+ years in the automotive industry with 26 years at one company in roles of escalating responsibility ending with the Director of Sales and Marke>ng for their performance brands.

    - Currently the Director of Business Development for the Warn Group working on the Fabtech Brand.

    - Exhibitor at the SEMA show from 2009 – 2022

    - SEMA Winner of best off-road/4-wheel drive new product 2018

    - Served on SEMA taskforce for FMVSS126 testing

    - Former ASE mechanic

    Steve Gilmore

    Chief Designer of Vehicle Personalization

    Ford Motor Company

    As the Chief Designer for Vehicle Personalization for Ford Motor Company, I've spearheaded the formation of a diverse creative design team that manages an ever-expanding portfolio. We leverage our collective strengths in creating packages, accessories and products that span all Ford vehicle lines, Ford Performance Parts, and Ford Licensed Accessories. My recent work with the aftermarket industry led me to join and be elected to the SEMA PRO Select Committee. I leverage my unique experiences and OEM background to positively impact the automotive aftermarket industry. 

    Sara Morosan

    Vice President

    LGE-CTS Motorsports

    Sara Morosan was born and raised in an Automotive family, being the youngest out of the 2 daughters.

    Sara became passionate about the aftermarket side of the Automotive industry at an early age. When she was 13yrs old she helped her dad with building her first car, a 1970 Chevy El Camino. After the completion of her car, she started to attend car shows with her friends & family and learned that she could make money at these shows & swap meets by selling aftermarket parts. In 1996, at the age of 16 with the help of her sister Theresa, they created a website called www.customtruckshop.com the company grew and when Sara graduated from high school in 1998 the company grew, and they started to do installs. She attended local colleges for business and marketing classes and some automotive suspension classes. In 2001 the Truck shop moved out of her parents autobody shop L&G Enterprises and into a larger building in the center of the complex. After the success of both companies and the names growing, the sisters decided to combine the companies in 2011 and the names coming up with LGE-CTS Motorsports. 

    Always having a passion for giving back to their local community like their parents and grandparents have always done. Their dad Louie was asked to be on a board for a local Automotive school that was high school based, and he invited his 2 daughters to join him in the meeting. Immediately the Morosan family was completely onboard, what better way to give back to the local communities and the automotive committee that they were so passionate about. After one of her mentors saw the passion Sara had for giving back, suggested to her  that she should get involved with volunteering with automotive communities and join one of SEMA’s Select committees. That year she ran to be on the SEMA LTAA (Light truck accessory Alliance) and made the committee. It was one of the best decision she made. She served 4 terms on the committee from 2013-2019. She became quickly involved with multiple SEMA committee’s and task forces. She currently services on the SEMA Cares Select Committee, The SEMA Show Committee, and the SEMA Businesswomen’s Network (SBN). She has served as a scholarship judge for the SEMA Education and has helped with the SEMA Education vehicle program. In 2018 she went to the Santé Fe New Mexico Jeep build to talk to students about the suspension on the Jeep Wrangler they were building and the different career opportunities the automotive industry has to offer. Education to our youth about the automotive industry has always been a passion of the Morosan family. Sara visits local middle school, high school and college schools to go and meet with students and encourage them to follow their dreams. 

    The Morosan family often took their daughters to different off-road events from Baja California all the way up to the Colorado and Utah area. Events like the All-4-Fun run put on the Mile High Jeep club, to Off-Road races in Mexico to riding motorcycles at Glamis Sand Dunes. She quickly grew to love the off-road world that mass differences it had to offer in so many different ways, from going fast through the dessert in Mexico, to the slow rock crawling in Utah, to the smooth sand dunes of Glamis.  

    In 2018 Sara joined a local Jeep club for beginners, the president of the club asked Sara to the be in the club to help the beginner Jeepers . Sara now provided Suspension 101 classes and takes them out for trail days to help them learn how to off-road. She loved this idea, since she wanted more people to share the love of off-roading and adventure as much as she did. Anyway she could help remove the fear factor and get people out there to discover the great beautiful world that God gave us.  In 2020 Theresa and Sara saw the high demand for the custom one-off products Theresa was designing for their custom builds and moved forward with starting their manufacturing company BAJA FORGED.  The new line of product offers off-road product  front and rear bumper, Rockslides and Roof Racks. 

  • Contains 1 Component(s) Recorded On: 03/12/2024

    Finite Element Analysis (FEA) is a powerful tool for product development, enabling engineers and designers to optimize their design components, speed up product development time, and save money on expenses.

    Finite Element Analysis (FEA) is a powerful tool for product development, enabling engineers and designers to optimize their design components, speed up product development time, and save money on expenses.

    Join MingYao Ding, Principle and Vice President of Engineering at Ozen Engineering, as he discusses the Finite Element Analysis of a suspension system and shares new advanced tools to shorten the product development timeline.

    You will learn:

    • How to simulate a suspension system.
    • How to test and optimize a suspension virtually.
    • What can be done on the computer before making prototypes.
    • How mechanical simulation can shorten development timelines.

    A Q&A with Ding will follow the presentation. Don’t miss your chance to tap into his expertise live. 

    MingYao Ding

    Principle and VP of Engineering

    Ozen Engineering

    MingYao Ding is a Principle and VP of engineering at Ozen engineering. He has spent 20 years conducting advanced engineering simulations include 13 years at Ansys Inc. He has deep experience across many industries and enjoys helping companies and engineers solve complex problem through engineering simulation software.

  • Contains 1 Component(s) Recorded On: 02/20/2024

    During this session, emissions engineer, author and expert Greg Banish will discuss tools that can be used when working on a project that will eventually apply for CARB EO certification. Attendees will learn about the tools and tactics used to deliver emissions compliant performance calibrations, increasing the likelihood of passing an official emissions test on the first try, and therefore saving testing time and resources.

    Laboratory tests for attaining an Executive Order (EO) from the California Air Resources Board (CARB) on an aftermarket product are both expensive and time consuming. However, other alternatives are available to speed up the calibration process and avoid costly failed lab tests. These same tools can be added to most dyno shops to document the emissions impact of modifications and custom tuning.

    During this session, emissions engineer, author and expert Greg Banish will discuss tools that can be used when working on a project that will eventually apply for CARB EO certification. Attendees will learn about the tools and tactics used to deliver emissions compliant performance calibrations, increasing the likelihood of passing an official emissions test on the first try, and therefore saving testing time and resources.

    The presentation will benefit tuners/calibrators, dyno shop owners, tuning software company engineers, and regulators. It presents attendees with a wide variety of tools and solutions used in emissions development, and expert advice on avoiding common errors during the process. 

    Greg Banish

    Automotive Engineer, Trainer and Consultant

    I am an automotive engineer, trainer, and consultant, with over 20 years of experience as a powertrain calibrator for several major OEMs. My background and education is primarily in mechanical engineering (BSME with Automotive Specialty from GMI/Kettering University, 1999) and combustion systems. As a former high performance shop owner, I tuned thousands of unique combinations. I have lots of first hand experience with the challenges faced by tuners and enthusiasts alike who are constantly looking for an edge when it comes to engine and powertrain controls. I've had the rare opportunity to work on some really interesting projects over the years ranging from 9-second drag racers to the latest in gasoline direct injection technology and hybrids.

    I have been teaching high performance fuel injection control since 2005. My first two books published in 2007 and 2009 continue to top the rankings in their genre on Amazon with over 90,000 copies sold worldwide and better than 4.5 star review ratings. My third book was just released in 2023, focusing on OBD and emissions. I have hosted classes across the US since 2005 and worked 1-on-1 with tuners, shop owners, and OEM engineers on a wide range of projects. I also provide technical writing for several clients, including Hot Rod Magazine.

    As part of my OEM career, I have done calibration, emissions, and management work for GM, Ford, Lotus, Roush, and FCA. I am passionate about showing the high-performance industry how we can build responsible horsepower that is kind to our environment.

  • Contains 1 Component(s) Recorded On: 01/23/2024

    Building a high-performance team is important to an organization’s success. It helps build employee engagement, increases productivity, and leads to a better company culture. Join automotive aftermarket industry experts as they share their experiences with building a high-performance team, and lessons learned along the way, during this session presented by the SEMA Businesswomen’s Network (SBN).

    Building a high-performance team is important to an organization’s success. It helps build employee engagement, increases productivity, and leads to a better company culture.

    Join automotive aftermarket industry experts as they share their experiences with building a high-performance team, and lessons learned along the way, during this session presented by the SEMA Businesswomen’s Network (SBN).

    Attendees will learn:

    • How to build a high-performance team
    • How to recognize if your plan is working as designed
    • The importance of aligning the team’s values and vision with a common goal
    • Benefits of a having a system that works for your team
    • How a high-performance team can improve communication, cooperation and culture experience

    This will be a live session moderated by Melissa Parker-Boudreaux (Oracle Lighting), and feature panelists Matt Beenen (Built Right Industries), Colby McLaughlin (Trim Illusion Inc.), and Joanna Shere (Steel Rubber Products). Don’t miss out. Register today!  

    Joanna Agosta Shere

    President/CEO

    Steele Rubber Products

    Joanna Agosta Shere is the President/CEO of Steele Rubber Products – a manufacturer of restoration products for classic cars, street rods, RVs and recreational boating.  Joanna is a native of Denver, North Carolina and has worked for Steele since 2005.  First working in the Marketing Department, she also served as Sales Manager, Senior Marketing Manager, and Vice President before becoming President in 2020 right at the beginning of COVID.  She received a BA in Journalism from the University of North Carolina at Chapel Hill with a focus on Public Relations.  She also received a Masters in Business Administration and a Masters of Science in Leadership and Organizational Change from Pfeiffer University of Charlotte, NC.  Joanna volunteers on the Automotive Restoration Market Organization (ARMO) Select Committee of SEMA serving as Chair-Elect and is serving on the Chamber of Catawba County’s Board of Directors.  She is very interested in education and leadership development, whether that is through students preparing for a career or adults growing their skills through continual education.  In her free time, she enjoys spending time with friends and family and traveling.  She lives in Denver, NC with her husband, David, and dog, Dexter.

    Matt Beenen

    President

    BuiltRight Industries

    Colby McLaughlin

    President and Managing Partner

    Trim Illusion

    Colby McLaughlin serves as the President and Managing Partner for Trim Illusion and Land to Sky Holdings. He is also currently serving as a Board member on the SEMA PAC, SEMA Cares and his term as Chair of SEMA PRO. Colby started his career in the OEM prototype segment, working on notable builds like the Chevrolet Volt, Ford SuperChief, Lincoln MKZ, MKR and many others. After 7 years in the OEM space, he went back to his passion in the aftermarket as the National Sales Manager of a direct-to-dealer distributor Chrome Enhancements. Trim Illusion was a growing product line for Chrome Enhancements as chrome-delete requests increased. Colby started his position at Trim Illusion in 2018 and is now the premier solution for chrome-deletes, including snap on grilles, overlay window sill trim, snap on door handles, wheel skins and other exterior products. Outside of business, he enjoys exploring the outdoors with his 2 dogs and vacationing to the Caribbean with his wife, where they look to one day retire.

    Melissa Parker-Boudreaux (Moderator)

    Senior Sales & Marketing Manager

    ORACLE Lighting

    Melissa Parker-Boudreaux is the Senior Sales & Marketing Manager at ORACLE Lighting. She recently celebrated 12 years with ORACLE Lighting, where she rose through administration and sales to land the position she has today. She oversees a dynamic sales team, creating relationships with various sales channels, and recently started overseeing the marketing team! Melissa has a passion for the automotive industry and loves working with her team to release new, innovative products to market. 

  • Contains 1 Component(s) Recorded On: 01/23/2024

    Working with content creators/social media influencers can help aftermarket companies reach their business and marketing goals. Effective influencer marketing will increase brand awareness, reach targeted audiences, build brand credibility, increase conversions, and keep consumers engaged through new and organic content.

    Working with content creators/social media influencers can help aftermarket companies reach their business and marketing goals. Effective influencer marketing will increase brand awareness, reach targeted audiences, build brand credibility, increase conversions, and keep consumers engaged through new and organic content.

    Join industry leaders at DriveShop – an influencer marketing agency specializing in the automotive aftermarket – as they share important fundamentals of influencer marketing for aftermarket brands. You’ll discover:

    1. How to integrate influencer marketing into your existing marketing strategy
    2. How to identify the right influencers to work with 
    3. How to get the most out of influencer partnerships
    4. Common mistakes and pitfalls to avoid when choosing an influencer

    Presented by DriveShop CEO Derek Drake and program director Lisa Cabalquinto, this session will teach you the best-kept secrets for successfully utilizing social media influencers. You’ll get real examples of influencer marketing that are taking off in the industry. 

  • Contains 1 Component(s) Recorded On: 10/05/2023

    MPMC hosted a live tour of the SEMA Detroit Garage along with their general membership meeting. Participants learned about current activities within MPMC and were able to participate in a live, guided tour of the new SEMA Garage in Detroit.

    MPMC hosted a live tour of the SEMA Detroit Garage along with their general membership meeting.  Participants learned about current activities within MPMC and were able to participate in a live, guided tour of the new SEMA Garage in Detroit.

  • Contains 1 Component(s) Recorded On: 09/21/2023

    Sub-optimal decision-making can have a negative financial impact on aftermarket companies – particularly when it comes to data. Knowing what to order, how much to order, how to price items and where to store them in your network are all important for saving money and maximizing efficiency. Join Mike Lusso of Hennessey Industries and Tim Eisenmann of Torqata during this live webinar and learn how data-driven decisions benefit the wheel and tire market.

    Sub-optimal decision-making can have a negative financial impact on aftermarket companies – particularly when it comes to data. Knowing what to order, how much to order, how to price items and where to store them in your network are all important for saving money and maximizing efficiency.

    Join Mike Lusso, Sustaining Engineer Manager at Hennessey Industries, and Tim Eisenmann, Chief Analytics Officer and CEO of Torqata, during this live webinar and learn how data-driven decisions benefit the wheel and tire market.

     

    You will walk away with:

    · An understanding of data inefficiencies in the wheel and tire industry and the total cost of it.

    · Solutions and approaches for data collection, cleansing and insights generation.

    · Real-world case studies on how empirical decision-making with more data has made a difference for retailers, distributors and manufacturers.

    · Starting points to discuss which key decisions could and should be supported by more data and how to acquire it.

     

    This webinar will include a Q&A and cover how employing data-based decision making can help companies gain a significant competitive advantage as the specialty-equipment market becomes more complex (i.e., SKU proliferation) and external influences create more volatility (i.e., Ukraine war, inflation, Covid). Register now.

  • Contains 1 Component(s) Recorded On: 09/19/2023

    The first two sessions of SBN’s Male Ally Webinar series provided members with examples and knowledge of a male ally in the automotive aftermarket. During Part Three, “Looking to the Future”, participants will learn actionable ideas for applying a male ally program into their organization.

    The first two sessions of SBN’s Male Ally Webinar series provided members with examples and knowledge of a male ally in the automotive aftermarket. During Part Three, “Looking to the Future”, participants will learn actionable ideas for applying a male ally program into their organization. 

    During this session, attendees will hear from Rachel Speir of RS Marqueting as she moderates a panel discussion between Seth Metzger of Dana Incorporated, Matt Reasoner of Truck Hero and Dana Wilke of the Jessi Combs Foundation. 

    Attendees will learn: 

    • Tips for starting a male ally program in their workplace 
    • How to get upper management to see the value of a male ally program 
    • Ways to measure success of these efforts within an organization 
    • How employees can facilitate being a male ally to women 
    • How can females support a male ally program 
    • How to ensure male ally efforts are sustained in the company culture 

    This session will give you the tools to bridge the “why” of why male allies are important with the “how” of how you can make it a part of any work culture. Register today! 

  • Contains 1 Component(s) Recorded On: 09/13/2023

    With advanced driver assistance systems (ADAS) standard on most new vehicles today, the aftermarket industry must be aware of how parts and accessories may affect the safety systems. But just how much do parts manufacturers need to know, and what are manufacturers responsible for?

    With advanced driver assistance systems (ADAS) standard on most new vehicles today, the aftermarket industry must be aware of how parts and accessories may affect the safety systems. But just how much do parts manufacturers need to know, and what are manufacturers responsible for? 

    Find out what parts manufacturers need to know about ADAS and the federal motor vehicle safety standards (FMVSS). During this live webinar, engineers and legal experts will explain what responsibilities manufacturers have when developing products that may affect the ADAS, including: 

    1. How to determine what aftermarket parts may impact ADAS
    2. If the manufacturer is liable for a vehicle’s ADAS after it has been modified
    3. What the FMVSS says in relation to ADAS 
    4. What actions manufacturers can begin taking today to protect the company   

    Attendees will have their questions answered live.

    **If you're having any issues logging in or accessing the webinar, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.**
  • Contains 2 Component(s) Recorded On: 05/09/2023

    When it comes to insurance needs, how do builders and shop owners determine what policies are necessary and how much coverage to get? Is the existing coverage putting your business at risk? Does the language of insurance get confusing? Get expert advice from experienced professionals during this HRIA-sponsored webinar. You’ll learn:

    When it comes to insurance needs, how do builders and shop owners determine what policies are necessary and how much coverage to get? Is the existing coverage putting your business at risk? Does the language of insurance get confusing? 

    Get expert advice from experienced professionals during this HRIA-sponsored webinar. You’ll learn:

    • The most common mistakes builders may be making with their insurance coverage
    • The different types of insurance coverage shop owners need to know about
    • How often shops should reassess their insurance policies
    • Definitions to insurance jargon and lingo that will demystify the process
    • Questions to ask your insurance provider that will help save you money 

    You’ll hear from Trent Campbell of American National Insurance and Bob Corwin of RevPro/Alliant as they share mistakes other companies have made, ways you can save money and answer all your questions.  Register now! 

    Trent Campbell

    Agent

    American National Insurance

    Insurance specialties – Super car, Hot rod, Muscle car with 22 years’ experience. I’ve driven some of the fastest cars in the world… fast. I love helping people make great connections and building meaningful relationships in the Automotive aftermarket.

    Franco Ganino

    Senior Vice President

    Alliant Insurance Services

    As an avid car builder / auto restoration enthusiast and passionate car collector, Franco Ganino is not only of the Automotive Aftermarket, he is a part of the industry itself.  With over 30 years of insurance background and knowledge at Alliant Insurance Services, Franco has applied his unique understanding of the automotive industry with his insurance acumen to directly support the industry he loves. Franco has developed products and services for industry segments such as off-road, racing and restoration.  In 2010, Franco founded Installers Edge, which provides Garage Liability and ancillary coverages for the underserved specialty installation market segment.  Along with Bob Corwin, they founded RevPro as the premier Automotive Aftermarket insurance program in the country, serving the unique insurance needs of the manufacturing, installation and wholesale distributor markets.