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  • Contains 1 Component(s) Includes a Live Web Event on 12/15/2022 at 10:00 AM (PST)

    Social media is a great tool for reaching targeted audiences and promoting a brand. Unlike other communication channels, social media has a sense of authenticity and transparency to it, and it can help to build stronger connections between customers and companies.

    Social media is a great tool for reaching targeted audiences and promoting a brand. Unlike other communication channels, social media has a sense of authenticity and transparency to it, and it can help to build stronger connections between customers and companies. 

    While simply having a social media account is not enough, it does not have to be time intensive to be successful. Automotive aftermarket shops, businesses, and builders can utilize the Three C’s to streamline their social media efforts. By focusing on content, creating a calendar and understanding the different channels, brands can build a strong social media presence.   

    Learn how to launch or improve your business’s social media strategy to success by using the Three Cs of social media (Calendar, Content and Channels) during this live webinar.   

    You’ll connect with and hear from two social media experts: 

    • - Barry Alt, founder of Motorhead Digital and a digital marketing expert focused on the restoration, performance, race, and restyling segment of the automotive aftermarket, and 
    • - Dan Kahn, founder of Kahn Media and a published author and photographer with over a decade of experience in print and digital publishing, public relations and marketing.   

    In just one hour, you will learn: 

    1. The importance of building a social media calendar, how to do it, and software that might help  
    2. How to plan out content, where to find ideas when you get stuck, and how to create content that builds engagement to your audience and not just pushes information  
    3. How to determine what social media channels will work for your business, and the pros and cons of each channel          

    The webinar is presented by the ARMO Council, who will also share a short update on the council’s initiatives. Elevate your social media by registering today!

    Dan Kahn

    Founder

    Kahn Media

    Dan Kahn founded Kahn Media in December 2008 in an effort to fuse traditional public relations and marketing strategies with cutting-edge social media outreach and brand building. Kahn is a published author and photographer and has over a decade of experience in print and digital publishing, public relations and marketing. He has represented some of the most high-profile luxury, transportation and motorsports brands in the world, and has created marketing/PR campaigns that resulted in dozens of magazine covers and world-wide media coverage. Kahn is a true believer in the power of social media community building as a cost-effective, dynamic and exciting way to help businesses large and small increase brand awareness and sales in an era when every dollar counts.

    Barry Alt

    Founder & Digital Marketing Strategist

    Motorhead Digital

    In 1997, Alt started A2Z Enhanced Digital Solutions, LLC to provide high-quality digital marketing, website design, and support services to businesses in the automotive industry. As a lifelong lover of cars, he felt a need to serve this industry.

    In 2017, A2Z became Motorhead Digital to focus on assisting aftermarket auto restoration, performance, race, and restyling shops with their digital marketing, digital footprint optimization, social media, and web development needs. He has over 25 years of experience running his digital marketing agency and working with other agencies. Over the years we have supported over 231 happy clients and have completed well over 326 successful projects.

    ACHIEVEMENTS:

    - Presented for SEMA Education at the 2021 SEMA Show

    - 2015 Rochester (NY) Business Journal Best of the Web Awards

    - Published and featured in The Shop Magazine over 15 times

    - Published in APEX Automotive Magazine and AutoInc.

    - Written 45 industry-related Blog articles

    - Built and managed the Rochester Corvette Club’s Membership sites which in turn helped grow the group from 300 to over 700 members

    - Was selected for a SEMA HRIA Member Spotlight in January 2021

    - Was selected for a SEMA ARMO Member Spotlight in April 2022

  • Contains 1 Component(s) Recorded On: 09/29/2022

    Quality is one of the most important functions of a manufacturing business. While large companies invest heavily in sophisticated quality management systems, small businesses are often intimidated by these processes, fearing that they will get bogged down by paperwork.

    Quality is one of the most important functions of a manufacturing business. While large companies invest heavily in sophisticated quality management systems, small businesses are often intimidated by these processes, fearing that they will get bogged down by paperwork. 

    During this session, Josh Saldivar, director of manufacturing at BluePrint Engines, will go over the proven principles of lean manufacturing and dilute it down to the essential elements that are beneficial to organizations large and small. You will learn the balance between a robust quality system and an efficient operation, and the value-add processes that improve quality without bogging down small businesses with red tape. 

    Lean and quality system basics, how to decide what processes are right for your business, and how to implement quality systems without major disruption will also be discussed.

    Register today to engage with Saldavir live and get actionable steps for getting trained on lean manufacturing following the presentation. 

    **If you're having any issues logging in or accessing the webinar, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.**

    Josh Saldivar

    Director of Manufacturing

    BluePrint Engines

    Josh Saldivar is the Director of Manufacturing for BluePrint Engines and has been with the company for 7 years. Prior to joining the BluePrint team he started as an operator at Eaton Corporation eventually becoming plant manager for multiple plants in the company. His experiences include engine valves, differentials, superchargers, hydraulic pumps and motors, and electrical switch gear. In his 15 years with Eaton he also had the opportunity to work internationally on continuous improvement projects in North America and Europe. Saldivar was part of the Business System assessment team and had the opportunity to benchmark many facilities and their approach to running a business. These experiences have helped provide many different perspectives on manufacturing and how to continually improve performance.

  • Contains 1 Component(s) Recorded On: 09/27/2022

    Emissions compliance is a legal requirement that applies to almost all engine-related performance products. This impacts many manufacturers as the process requires demonstrating that a vehicle will remain emissions compliant once a product is installed.

    Emissions compliance is a legal requirement that applies to almost all engine-related performance products. This impacts many manufacturers as the process requires demonstrating that a vehicle will remain emissions compliant once a product is installed.

    In order to design products that meets emissions requirements, engineers and programmers need to be familiar with the emissions compliance process.

    Join Peter Treydte, Director of Emissions Compliance at SEMA and take a step-by-step tour of the emissions testing process that aftermarket manufacturers are typically subject to during this webinar presented by the SEMA Emerging Trends and Technology Network (ETTN).

    In just one hour, you will learn:

    1. What kinds of products are tested
    2. What the test process entails
    3. What the dynamics of the tests are
    4. What preparation goes into the test
    5. Tips for successful results  

    Any aftermarket product that affects airflow, fuel delivery or tuning is considered emissions related and may require testing. This webinar will include a Q&A and tips on how to best prepare for a successful test result.

    **If you're having any issues logging in or accessing the webinar, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.**

    Peter Treydte

    Director of Emissions Compliance

    SEMA

    Peter Treydte has been active in the automotive aftermarket industry since 1986 when he was employed by Esslinger Engineering building 4-cylinder Ford racing engines. In 1992 he began working for Gale Banks Engineering where he gained experience with diesel engines. While at Banks, Peter began interacting with the California Air Resources Board (CARB) and developed familiarity with emissions requirements for aftermarket manufacturers. In 2014 he moved to SEMA to form an Emissions Compliance Center to service the needs of the entire industry. SEMA offers automotive emissions laboratory testing services as well as assistance with CARB applications and communication.

    In his spare time, Peter enjoys long-course off-road racing, serving on occasion as a crew member for various Trophy Truck teams. 

  • Contains 1 Component(s) Recorded On: 09/15/2022

    Recruiting, training, and retaining employees is an ongoing challenge for many wheel and tire aftermarket companies. During this session, three wheel and tire industry giants will talk about what they are doing to solve and prevent this issue.

    Recruiting, training, and retaining employees is an ongoing challenge for many wheel and tire aftermarket companies.

    During this session, three wheel and tire industry giants will talk about what they are doing to solve and prevent this issue. Attendees will hear from Ted Schlaack, RimTyme; Gary Ruede, Discount Tire; and Kent Hobson, Sam’s Club, and walk away with strategies and trends for building a team, and real-life examples of what has worked and hasn’t worked for the panelists’ companies. 

    **If you're having any issues logging in or accessing the webinar, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.**

  • Contains 1 Component(s) Recorded On: 09/15/2022

    Despite being well-accomplished, many high achievers often feel inadequate and doubt their own abilities. If you are one of them, you may find it difficult to accept your own accomplishments without feeling like a fraud. This psychological phenomenon is known as Imposter Syndrome, and it can take a toll on your emotional well-being.

    Despite being well-accomplished, many high achievers often feel inadequate and doubt their own abilities. If you are one of them, you may find it difficult to accept your own accomplishments without feeling like a fraud. This psychological phenomenon is known as Imposter Syndrome, and it can take a toll on your emotional well-being.

    Join the Imposter Syndrome webinar presented by the SEMA Businesswomen’s Network (SBN) to learn how to recognize if you have Imposter Syndrome and identify ways to manage it. Executive Coach Julie Couret will provide proven tactics for how to let go of perfectionism and be kind to yourself, tips for talking to a mentor, and ways to track your success.

    Understanding what imposter syndrome is will allow you to focus on reality and help you avoid unnecessary feelings of guilt, as well as the need to overwork yourself and prove your accomplishments matter. 

    Participants will share their own experiences with Imposter Syndrome through a virtual breakout following the presentation. 

    **If you're having any issues logging in or accessing the webinar, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.**
  • Contains 1 Component(s) Recorded On: 09/08/2022

    Product Liability insurance is like life insurance for your company if you’re a manufacturer. You know you need it but often we forget why, how much we need and when to reassess those needs. This webinar will help you understand why you would need Product Liability insurance and when to reassess. It is important to know what is failure and how it can impact your products and business, and know what the different risk classifications for products are.

    Product liability insurance is like life insurance for manufacturers. You know you need it, but may often forget why and how much you need, depending on the current state of your company. 

    To protect your business and ensure you are saving the most money, it’s important to reassess your needs on a regular basis.  

    Join Bob Corwin and Franco Ganino of Alliant Insurance Services, Inc. (a SEMA benefit partner) and learn how product liability insurance can save your corporation from the rising cost of litigation. 

    Presented by the SEMA Motorsports Parts Manufacturers Council (MPMC), this webinar will provide you with updates on cost-effective programs that offer support and coverage solutions. You will learn why failing to warn customers about potential risks can be costly, how you can use risk classifications to save on insurance costs, and how to prevent issues that might negatively impact your business.

    **If you're having any issues logging in or accessing the webinar, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.**

    Bob Corwin

    Senior Vice President

    Alliant Insurance Services

    With 30 years insurance industry experience, Bob joined Alliant in 1992.  Since that time, Bob has been involved as a Property and Casualty expert serving the Automotive Aftermarket with insurance and risk management services.  As Broker to SEMA for 30 years and Managing Director of the RevPro Insurance Program, Bob understands the unique needs of the automotive parts and racing industries.  Successful in working with hundreds of automotive companies in America, Bob has served as the “trusted advisor” to his clients and the Automotive Aftermarket Industry. In partnership with Franco Ganino, Senior Vice President at Alliant, together they founded RevPro, the premier specialty insurance program designed for the Automotive Aftermarket Industry and endorsed by SEMA (the largest Automotive Aftermarket Association in the world).  While serving SEMA, Bob has worked closely with SEMA Industry Councils such as the Wheel & Tire Council, Light Truck Accessory Council, Motorsports Parts Manufacturing Council and Suspension Task Force when it was founded to support the suspension industry segment.             

    Franco Ganino

    Senior Vice President

    Alliant Insurance Services

    As an avid car builder / auto restoration enthusiast and passionate car collector, Franco Ganino is not only of the Automotive Aftermarket, he is a part of the industry itself.  With over 30 years of insurance background and knowledge at Alliant Insurance Services, Franco has applied his unique understanding of the automotive industry with his insurance acumen to directly support the industry he loves. Franco has developed products and services for industry segments such as off-road, racing and restoration.  In 2010, Franco founded Installers Edge, which provides Garage Liability and ancillary coverages for the underserved specialty installation market segment.  Along with Bob Corwin, they founded RevPro as the premier Automotive Aftermarket insurance program in the country, serving the unique insurance needs of the manufacturing, installation and wholesale distributor markets.

  • Contains 1 Component(s) Recorded On: 09/07/2022

    Staying in tune and ahead of trends is one of the most important things any business can do. As the hot rod market changes and evolves through different styles, trends, capabilities, and technology, its critical for businesses to have in-depth, inside knowledge of what they can do to position themselves to capitalize on trends.

    Staying in tune and ahead of trends is one of the most important things any business can do. As the hot rod market changes and evolves through different styles, trends, capabilities, and technology, its critical for businesses to have in-depth, inside knowledge of what they can do to position themselves to capitalize on trends. 

    After an exciting year and car show season, the Hot Rod Industry Alliance (HRIA) is bringing together industry leaders to look back and highlight the trends that got the industry where it is today and what will be changing business, design, and fabrication in the year ahead. 

    Join HRIA for the final virtual panel discussion of the year, led by Amy Fitzgerald of Cool Hand Customs and featuring panelists Jonathan Goolsby, Goolsby Customs; Stacey David, Rattletrap Productions; and Scott Parker, Power Automedia.  

    Participants will hear insights on what trends led the way this past year, what they should expect to see at the 2022 SEMA Show, and what’s in store for the future of the hot rod market.

    **If you're having any issues logging in or accessing the webinar, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.**

    Amy Fitzgerald (Moderator)

    Owner

    Cool Hand Customs

    I am Amy Fitzgerald, owner/operator of Cool Hand Customs in Middleton, WI. I have been in the industry for fourteen years, but I have always had a lifelong passion for all things automotive. I have been a dedicated volunteer for SEMA starting in 2014 beginning with YEN, (now FLN). I served on the ARMO Council from 2016 to 2020 and HRIA for the last two years. I would like to keep a seat at the table to continue to give back to the industry I am so passionate about. As a volunteer, I have attended the bi-annual Washington D.C. Rally to support SEMA's efforts in protecting the backbone of the Automotive Industry and promote the RPM Act. I have served on the ETTN Cross Council sub-committee to help identify and inform fellow SEMA members of the challenges of future trends that affect us all. I have promoted youth engagement through SEMA’s CuSTEM program, Student Education Days and I have been a judge for the SEMA Scholarship program since 2018. I am a past YEN member, current SBN, ETTN and ARMO member. I am always looking for ways to support the Automotive Aftermarket to keep the passion alive for decades to come.  

    Stacey David

    Rattletrap Productions, Inc.

    Stacey David is the person that every car guy wants in the garage to help on their project. With decades of experience working in restoration and hot rod shops, over 20 years on national television, and two hit TV shows to his credit, Stacey has been showing people how to build cool cars and trucks for a long time.  Stacey’s mechanical abilities and fabrication skills have made him one of the most trusted and respected custom car builders in the world today. His incredible work and positive influence have earned him many awards and accolades from the automotive industry over the years, and he continues to work hand in hand with the OEM’s and aftermarket to keep new vehicles and parts in front of the gearhead public. 

    His current TV series, STACEY DAVID’S GEARZ®, is now in its 17th season with millions of viewers around the world. It features incredible project vehicles, historical pieces, as well as simple tips and tricks, all wrapped in Stacey’s contagious passion and humor for what he does. Known as “America’s Gearhead”.    He is the definition of the “REAL DEAL.”

    Jonathan Goolsby

    Hot Rod Builder / Shop Owner

    Goolsby Customs Inc.

    Growing up in Hueytown, Al, a hometown known for Nascar favorites made it easy for Jonathan Goolsby to find his automotive passion in racing and customizing cars.

    Jonathan has been customizing anything he could get his hands on for more than thirty years. Starting at home in the garage then as the head painter for the local Chevrolet dealership for more than twelve years. During this time many friendships were born and custom cars built for both a growing customer base as well as many of his own personal vehicles. In late 2004 the allure of owning his own business along with the realization that in order to continue the quality of craftsmanship he decided to open Goolsby Customs. With over 15 years of attending and displaying at events Jonathan and his team have won top honors like Street Machine of the Year and the Mothers Shine Award at SEMA.

    Scott Parker

    Chief Operating Officer

    Power Automedia

    Scott Parker is the Chief Operating Office at Power Automedia, the leading source of enthusiast automotive media with eight digital magazines. He is also a father, husband, lifelong student, automotive enthusiast, and a New Jersey native that calls Southern California home. Scott holds a Bachelor’s degree in Journalism from Rutgers University and an MBA from the University of South Florida, and he’s been on the ground floor of the automotive media transformation since the early aughts. He’s published hundreds of articles, even a few books, built many successful project cars, but what he finds most fulfilling is the feeling he gets behind the wheel.

  • Contains 1 Component(s) Recorded On: 08/25/2022

    Cars have become more complex and computer-controlled; virtually every major system in new cars is connected and because vehicle safety systems are involved, OEMS often lock down access to their computer controls, limiting the aftermarket’s access to these complex systems.

    Cars have become more complex and computer-controlled; virtually every major system in new cars is connected and because vehicle safety systems are involved, OEMS often lock down access to their computer controls, limiting the aftermarket’s access to these complex systems.

    Join Chris Johnson, Founder of SCT and JMS Performance Group, as he shares critical information on how vehicle tuners, powertrain calibration engineers, and manufacturers of aftermarket powertrain products for late-model, gas-powered vehicles can continue to modify vehicles with complex computer-control systems. Attendees will get expert insight on what the future of tuning looks like, and how innovative software companies can help.

    Participants will walk away with knowledge on:

    • • If the industry will continue to be able to tune or recalibrate popular vehicle models
    • • How this access will be achieved
    • • What the chances are that certain models will remain locked out for the aftermarket

    Johnson will answer participant’s questions live. 

    **If you're having any issues logging in or accessing the webinar, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.**

    Chris Johnson

    Founder

    Derive Systems, SCT and JMS Chip

    For over 29 years, Chris has focused on creating innovative electronic products and brands in the OE light truck, automotive and aftermarket space. Between 1989 and 2003, Chris held engineering positions with: AT&T, Bell Laboratories, US Government, Lucent Technologies and Avaya. In 2003, Chris left Avaya to form Superchips Custom Tuning. This was a joint venture that created software to calibrate the ECU's of light duty vehicles. At the end of 2007, Chris partnered with a Private Equity group to form SCT. In 2013, Chris and SCT exchanged Private Equity partners and changed their name to Derive Systems. Derive has 185 employees across three locations in the United States. 

  • Contains 1 Component(s)

    Asking for a raise can be intimidating. In addition to choosing the right time and location, knowing how to ask and share proven successes that you’ve contributed to your company is equally as important.

    Asking for a raise can be intimidating. In addition to choosing the right time and location, knowing how to ask and share proven successes that you’ve contributed to your company is equally as important.

    Learn how you can prepare to ask for a raise and how to implement changes that will gain notice of your superiors during this webinar presented by the SEMA Businesswomen’s Network (SBN).

    Presented by Christine Feuell, CEO of Chrysler Brand, this webinar will leave you prepared to demonstrate your skills, research compensations for your skill level, and open more opportunities to excel in your career and business.

    Attendees will engage in a breakout following the presentation to share their experiences with asking for a raise, challenges they came across, and what they could have done differently. 

    **If you're having any issues logging in or accessing the webinar, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.**

    Christine Feuell

    CEO

    Chrysler Brand

    Senior marketing executive experienced in supply chain automation, automotive, energy storage and building technology systems and services industries. Strong track record of profitable sales and revenue growth in B2B and B2C organizations blending strategic, analytical, and creative skills to drive positive results. Proven skills in building and developing global teams, creating integrated, multi-channel marketing strategies and managing complex brand and product portfolios. Experienced leading in global publicly traded organizations as well as integrating joint ventures and acquisitions. 

    Expertise: 

    - Global Marketing Function Leadership, Process Development and Management 

    - Performance Measurement / Analytics, ROI Optimization 

    - Brand Strategy, Activation and Management - Marketing and Communications Strategy, Multi-channel Marketing Planning and Execution 

    - Digital Marketing, Social Media, SEO 

    - Data Analytics, Performance Measurement and Reporting - Demand Generation, CRM, Content Marketing 

    - Market, Consumer and Competitive Intelligence 

    - Channel and Distribution Strategy 

    - Product and Portfolio Management, Product Lifecycle Management, Pricing and Revenue Strategy 

    - Develop & deploy XaaS business models: Software (SaaS), Robotics (RaaS), Managed Services 

    - Business Strategy, strategic planning, segmentation strategy, scenario planning, forecasting 

    - Joint Venture, M&A Integration

  • Contains 1 Component(s) Recorded On: 08/24/2022

    Pickups are the single biggest segment in the specialty-equipment parts market, accounting for 31% of $50.9 billion specialty-equipment retail sales in 2021. With 13.6 million pickups modified last year, companies need to stay updated on where the opportunities are in order in order to compete and advance in the marketplace.

    Pickups are the single biggest segment in the specialty-equipment parts market, accounting for 31% of $50.9 billion specialty-equipment retail sales in 2021. With 13.6 million pickups modified last year, companies need to stay updated on where the opportunities are in order in order to compete and advance in the marketplace.

    In this webinar, you will gain a strong understanding about the market for pickups, including vehicles, specialty parts, and the people who buy them. Through new data and findings from the all-new “SEMA Pickup Accessorization Report,” you’ll discover valuable information to help you succeed in this key part of the specialty-equipment market.

    In just one hour, you will learn about:

    1. Pickup vehicle market trends
    2. Pickup modification strategies
    3. Pickup accessorizer profiles

    Don’t miss this chance to discover where the best opportunities are for your business by joining this webinar presented by SEMA Market Research.

    **If you're having any issues logging in or accessing the webinar, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.**

    Matt Kennedy

    Research Manager

    SEMA

    Matt Kennedy is a Research Manager at SEMA and the lead analyst for SEMA's upcoming "Classic Cars, Modern Markets" report. Prior to joining SEMA he was with one of the leading market research agencies on the west coast, and before that an analyst for both small businesses and Fortune 500 companies. In addition to designing and managing research projects, he also oversees the SEMA Member VIO Program.

    Gavin Knapp

    Market Research Director

    SEMA

    Gavin heads up the Market Research department for the Specialty Equipment Market Association (SEMA).  SEMA Market Research is the go-to source for information on the $47.89 Billion specialty automotive parts industry.  By providing world-class research to size the market, evaluate new opportunities, and assess consumer needs, Gavin and his team help over 7,300 member companies create and market innovative new performance, motorsports, and accessory products.