Pickups are the single biggest segment in the specialty-equipment parts market, accounting for 31% of $50.9 billion specialty-equipment retail sales in 2021. With 13.6 million pickups modified last year, companies need to stay updated on where the opportunities are in order in order to compete and advance in the marketplace.

Cars have become more complex and computer-controlled; virtually every major system in new cars is connected and because vehicle safety systems are involved, OEMS often lock down access to their computer controls, limiting the aftermarket’s access to these complex systems.

Staying in tune and ahead of trends is one of the most important things any business can do. As the hot rod market changes and evolves through different styles, trends, capabilities, and technology, its critical for businesses to have in-depth, inside knowledge of what they can do to position themselves to capitalize on trends.

Despite being well-accomplished, many high achievers often feel inadequate and doubt their own abilities. If you are one of them, you may find it difficult to accept your own accomplishments without feeling like a fraud.

Recruiting, training, and retaining employees is an ongoing challenge for many wheel and tire aftermarket companies. During this session, three wheel and tire industry giants will talk about what they are doing to solve and prevent this issue.

Peter Treydte with SEMA will take a step-by-step tour of the testing process that aftermarket manufacturers are typically subject to for emissions compliance.

Quality is one of the most important functions of a manufacturing business. While large companies invest heavily in sophisticated quality management systems, small businesses are often intimidated by these processes, fearing that they will get bogged down by paperwork.