SEMA Virtual Education

SBN Live Virtual: Building a High-Performance Team

Recorded On: 01/23/2024

Building a high-performance team is important to an organization’s success. It helps build employee engagement, increases productivity, and leads to a better company culture.

Join automotive aftermarket industry experts as they share their experiences with building a high-performance team, and lessons learned along the way, during this session presented by the SEMA Businesswomen’s Network (SBN).

Attendees will learn:

  • How to build a high-performance team
  • How to recognize if your plan is working as designed
  • The importance of aligning the team’s values and vision with a common goal
  • Benefits of a having a system that works for your team
  • How a high-performance team can improve communication, cooperation and culture experience

This will be a live session moderated by Melissa Parker-Boudreaux (Oracle Lighting), and feature panelists Matt Beenen (Built Right Industries), Colby McLaughlin (Trim Illusion Inc.), and Joanna Shere (Steel Rubber Products). Don’t miss out. Register today!  

Joanna Agosta Shere


Steele Rubber Products

Joanna Agosta Shere is the President/CEO of Steele Rubber Products – a manufacturer of restoration products for classic cars, street rods, RVs and recreational boating.  Joanna is a native of Denver, North Carolina and has worked for Steele since 2005.  First working in the Marketing Department, she also served as Sales Manager, Senior Marketing Manager, and Vice President before becoming President in 2020 right at the beginning of COVID.  She received a BA in Journalism from the University of North Carolina at Chapel Hill with a focus on Public Relations.  She also received a Masters in Business Administration and a Masters of Science in Leadership and Organizational Change from Pfeiffer University of Charlotte, NC.  Joanna volunteers on the Automotive Restoration Market Organization (ARMO) Select Committee of SEMA serving as Chair-Elect and is serving on the Chamber of Catawba County’s Board of Directors.  She is very interested in education and leadership development, whether that is through students preparing for a career or adults growing their skills through continual education.  In her free time, she enjoys spending time with friends and family and traveling.  She lives in Denver, NC with her husband, David, and dog, Dexter.

Matt Beenen


BuiltRight Industries

Colby McLaughlin

President and Managing Partner

Trim Illusion

Colby McLaughlin serves as the President and Managing Partner for Trim Illusion and Land to Sky Holdings. He is also currently serving as a Board member on the SEMA PAC, SEMA Cares and his term as Chair of SEMA PRO. Colby started his career in the OEM prototype segment, working on notable builds like the Chevrolet Volt, Ford SuperChief, Lincoln MKZ, MKR and many others. After 7 years in the OEM space, he went back to his passion in the aftermarket as the National Sales Manager of a direct-to-dealer distributor Chrome Enhancements. Trim Illusion was a growing product line for Chrome Enhancements as chrome-delete requests increased. Colby started his position at Trim Illusion in 2018 and is now the premier solution for chrome-deletes, including snap on grilles, overlay window sill trim, snap on door handles, wheel skins and other exterior products. Outside of business, he enjoys exploring the outdoors with his 2 dogs and vacationing to the Caribbean with his wife, where they look to one day retire.

Melissa Parker-Boudreaux (Moderator)

Senior Sales & Marketing Manager

ORACLE Lighting

Melissa Parker-Boudreaux is the Senior Sales & Marketing Manager at ORACLE Lighting. She recently celebrated 12 years with ORACLE Lighting, where she rose through administration and sales to land the position she has today. She oversees a dynamic sales team, creating relationships with various sales channels, and recently started overseeing the marketing team! Melissa has a passion for the automotive industry and loves working with her team to release new, innovative products to market. 


SBN Live Virtual: Building a High-Performance Team
01/23/2024 at 12:00 PM (PST)  |  Recorded On: 01/23/2024  |  60 minutes
01/23/2024 at 12:00 PM (PST)  |  Recorded On: 01/23/2024  |  60 minutes Register to watch the on-demand recording, If you’ve already registered, LOGIN and click “VIEW ARCHIVED RECORDING” to view.