Content creators/social media influencers are a great way for aftermarket brands to increase awareness and reach targeted audiences. Discover what influencer marketing is, how to get the most out of working with influencers, what influencers to avoid, and pitfalls to be aware of during this on-demand session presented by Derek Drake and Lisa Cabalquinto of Driveshop. 

**If you're having any issues logging in or accessing the recording, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.**