SEMA Virtual Education

Influencer Marketing for Aftermarket Brands (2023)

Recorded On: 01/17/2023

Working with content creators/social media influencers can help aftermarket companies reach their business and marketing goals. Effective influencer marketing will increase brand awareness, reach targeted audiences, build brand credibility, increase conversions, and keep consumers engaged through new and organic content.

Join industry leaders at DriveShop – an influencer marketing agency specializing in the automotive aftermarket – as they share important fundamentals of influencer marketing for aftermarket brands. You’ll discover:

  1. How to integrate influencer marketing into your existing marketing strategy
  2. How to identify the right influencers to work with 
  3. How to get the most out of influencer partnerships
  4. Common mistakes and pitfalls to avoid when choosing an influencer

Presented by DriveShop CEO Derek Drake and program director Lisa Cabalquinto, this on-demand session will teach you the best-kept secrets for successfully utilizing social media influencers. You’ll get real examples of influencer marketing that are taking off in the industry. 

**If you're having any issues logging in or accessing the recording, please contact SEMA Education at or 909-610-2030.**

Lisa Cabalquinto

Program Director


Lisa is a Program Director at DriveShop, producing automotive events and social media campaigns for leading automotive manufacturers and after-market companies. She has worked with SEMA on social media initiatives since 2018 and currently oversees the SEMA Social Media Correspondent Program, working with over 130 automotive content creators to share the story of the automotive community through social media.

Derek Drake



As the CEO of DriveShop, Derek Drake consults with leading automotive companies on strategies to earn the trust and loyalty of customers through experiences and content.  As pioneer in influencer marketing, DriveShop works with more than 3,000 social media content creators as well as traditional journalists and media outlets to create, capture and produce stories that showcase new vehicles and automotive products.


Influencer Marketing for Aftermarket Brands
01/17/2023 at 10:00 AM (PST)  |  Recorded On: 01/17/2023  |  60 minutes
01/17/2023 at 10:00 AM (PST)  |  Recorded On: 01/17/2023  |  60 minutes Register to watch the on-demand recording, If you’ve already registered, LOGIN and click “VIEW ARCHIVED RECORDING” to watch.