The world has changed, but how much has it changed, and how is it impacting the automotive aftermarket? Get new data on the current state of the specialty-equipment industry during the upcoming live webinar presented by the SEMA Market Research team.

Each year, specialty-equipment market businesses turn to the annual SEMA Market Report to learn about trends in the industry. The study is an in-depth report highlighting changes from the past year, and helps to identify where the greatest opportunities are for various aftermarket segments.

Now that 2022 is here, what’s next? In this webinar, the SEMA Market Research team will share details about some of the most important issues and trends facing the industry in 2022 and beyond.

Pickups are the single biggest segment in the specialty-equipment parts market, accounting for 31% of $50.9 billion specialty-equipment retail sales in 2021. With 13.6 million pickups modified last year, companies need to stay updated on where the opportunities are in order in order to compete and advance in the marketplace.

As the popularity of electric vehicles grows, experts are taking a closer look at the true environmental impact these cars have – from production to operation to disposal. Manufacturers of both alternative fuel vehicles and traditional internal combustion engine vehicles are evaluating the net-zero impact and what the future looks like.

As EVs continue to evolve and OEMs covert the majority of their fleets to electric power, automotive aftermarket companies have a vast opportunity to capitalize on the EV market. In order for manufacturers, product developers, and businesses to seek out these new opportunities, they must first understand how EV powertrains work.

Marie Pier Forget of Ingenext will discuss the exciting developments in EV powertrain tuning, pioneered by her company. She will highlight the performance gains achieved, methods used, and application range of their cutting edge product line.

Many SEMA members produce products exclusively for increasing performance of ICEs. While the current trajectory of OEMs focusing on EV technology threatens the potential applications for their products, the promise of zero-emissions ICE technology provides hope and insight into future possible markets and applications for their products.

Content creators/social media influencers are a great way for aftermarket brands to increase awareness and reach targeted audiences.

The jury may be divided about converting classic cars to electric, but it’s happening nonetheless. As demand for EV swaps of classic vehicles increases, builders, customizers, restoration shops and enthusiasts must prepare for the growing trend by understanding what is involved with such conversions, knowing what the challenges are, and where to begin.