Pickups are the single biggest segment in the specialty-equipment parts market, accounting for 31% of $50.9 billion specialty-equipment retail sales in 2021. With 13.6 million pickups modified last year, companies need to stay updated on where the opportunities are in order in order to compete and advance in the marketplace.

Each year, specialty-equipment market businesses turn to the annual SEMA Market Report to learn about trends in the industry. The study is an in-depth report highlighting changes from the past year, and helps to identify where the greatest opportunities are for various aftermarket segments.

The world has changed, but how much has it changed, and how is it impacting the automotive aftermarket? Get new data on the current state of the specialty-equipment industry during the upcoming live webinar presented by the SEMA Market Research team.

Join SEMA Market Research for a live webinar to learn where the industry is heading and how it impacts your business, based on new research from the 2023 SEMA Future Trends Report. You’ll discover...

Now that 2022 is here, what’s next? In this on-demand session, the SEMA Market Research shared details about some of the most important issues and trends facing the industry in 2022 and beyond.

Working with content creators/social media influencers can help aftermarket companies reach their business and marketing goals. Effective influencer marketing will increase brand awareness, reach targeted audiences, build brand credibility, increase conversions, and keep consumers engaged through new and organic content.

Each year, specialty-equipment market businesses turn to the annual SEMA Market Report to learn about trends in the industry. The study is an in-depth report highlighting changes from the past year, and helps to identify where the greatest opportunities are for various aftermarket segments.

As the popularity of electric vehicles grows, experts are taking a closer look at the true environmental impact these cars have – from production to operation to disposal. Manufacturers of both alternative fuel vehicles and traditional internal combustion engine vehicles are evaluating the net-zero impact and what the future looks like.

As EVs continue to evolve and OEMs covert the majority of their fleets to electric power, automotive aftermarket companies have a vast opportunity to capitalize on the EV market. In order for manufacturers, product developers, and businesses to seek out these new opportunities, they must first understand how EV powertrains work.

Working with content creators/social media influencers can help aftermarket companies reach their business and marketing goals. Effective influencer marketing will increase brand awareness, reach targeted audiences, build brand credibility, increase conversions, and keep consumers engaged through new and organic content.