The digital business and marketing landscapes are in constant flux. Gain an understanding of the digital marketing environment as Dan Kahn, president and CEO of Kahn Media, dives into the state of the social-media landscape as well as the state of influencer marketing. Learn about first-party data, why it plays a central role in digital marketing efforts and how to gather and use first-party data to create effective marketing campaigns.

Working with content creators/social media influencers can help aftermarket companies reach their business and marketing goals. Effective influencer marketing will increase brand awareness, reach targeted audiences, build brand credibility, increase conversions, and keep consumers engaged through new and organic content.

Working with content creators/social media influencers can help aftermarket companies reach their business and marketing goals. Effective influencer marketing will increase brand awareness, reach targeted audiences, build brand credibility, increase conversions, and keep consumers engaged through new and organic content.

Social media is a great tool for reaching targeted audiences and promoting a brand. Unlike other communication channels, social media has a sense of authenticity and transparency to it, and it can help to build stronger connections between customers and companies.

Profit sharing can be a powerful tool for attracting and keeping talented employees, building a strong and healthy foundation for your business, and creating a customer-friendly environment.

Content creators/social media influencers are a great way for aftermarket brands to increase awareness and reach targeted audiences.

There are many digital advertising options. But how can a marketer measure success? During this seminar we will review the basics of measuring digital advertising and how to build metrics for your website to measure and compare the performance of various digital ad platforms.

Learn about website conversion rate optimization (CRO), a data-driven process which focuses on improving the conversion rate of your website, whether a conversion means an e-commerce sale, phone call or a lead-form completion.

Hear from leading content creators and learn insights and strategies on how to connect with enthusiasts.

Join Trace Przybylowicz, Facebook’s head of business development automotive aftermarket, as he shares opportunities and tools to maximize your presence on leading social-media platforms. Whether you’re selling B2B or B2C, you’ll take away strategies to help you find customers and increase sales.